The 2012 DNC Charlotte logo has an outline of a crowd in the middle of the "O."

Convention officials were gathered at Time Warner Cable Arena on Tuesday to preach unity, boost Charlotte’s moral and raise a ton of money, of course.

Nearly 2,000 people were in attendance as the new 2012 Democratic National Convention logo was unveiled to a crowd of enthusiastic patriots, according to a WCNC report.

“I love it, because it means unity, and that’s what it going to take is unity,” said Kathy Wright.

And, within mere moments of the unveiling, concessions were opened to begin selling merchandise beholding the familiar looking emblem. It has a remarkable resemblance to President Obama’s 2008 campaign logo with a crowd of people gathered in the center.

“The goal of it is to include as many businesses, locally owned, minority owned, veteran owned businesses. So they have a real opportunity to benefit from the economic chances that we have,” said convention CEO Steve Kerrigan.

Mayor Foxx, former Mayor Harvey Gantt and Democratic National Committee Chair Debbie Wasserman Schultz all spoke to the crowd. The party leaders encouraged the attendees to open their wallets to donate to the convention that has an estimated $36 million price tag.

“It’s time for the rest of the world to be on a first name basis with Charlotte,” said Wasserman Schultz.

Even with the hefty price tag, Democrats are not taking donations any way they come. For the first time, Democrats are refusing corporate donations and special interest group money.

“Even $5 will make a difference. But if you want to donate more than $5, we’ll gladly accept that too,” Gantt joked.